Corporate Branding Photo Shoot
The marketing director of this Chicago firm contacted me in need of a library of custom stock photos for their website and marketing materials. This photo shoot came together smoothly because of the producer’s meticulous planning. We were a great team and I am grateful for the models, art director, and my assistant who helped me make company’s vision come to life.
Custom Stock Photos For Your Chicago Corporate Brand
Commercial photography and custom stock photos are two important aspects of the advertising and marketing industry. Commercial photography involves creating images that are used for promotional purposes, such as in advertisements, brochures, and websites. Custom stock photos are images that are specifically created for a client's unique needs (typically a library of images for client websites) and are not available for general use.
When it comes to commercial photography, it is crucial to understand the client's brand and target audience in order to create images that effectively convey the desired message. This may involve working closely with art directors, marketing teams, and other professionals to ensure that the final images align with the client's vision.
Custom stock photos offer a more tailored approach to visual content. Instead of using generic stock images that may not accurately represent a brand or product, custom stock photos are created specifically for a client's needs. This allows for greater control over the visual elements and ensures that the images are unique and relevant to the client's brand.
When creating custom stock photos, it is important to have a strong understanding of lighting, composition, and post-processing techniques. These skills, combined with a creative eye and attention to detail, can help photographers create compelling and impactful images that effectively communicate a brand's message.
Custom stock photos play a crucial role in the advertising and marketing industry. They allow businesses to create visually appealing and engaging content that helps them stand out from the competition. Whether it's capturing the essence of a product, showcasing a company's culture, or telling a story through images, these forms of photography offer endless possibilities for creative expression.
