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Business Portraits

Corporate portraits (also known as business portraits or environmental portraits) are half-body or full-body photos that show you in your environment. I have been a professional portrait photographer for almost 15 years and have the pleasure of working for magazines and Fortune 500 companies. Three of my portraits have donned the cover of magazines. Portrait photography is used for for annual reports, websites, magazine articles, and marketing materials. Portraits are great for elevating your brand. Environmental portraits can only be taken at your location and cannot be replicated in a studio setting. Environmental portraits are perfect for when you want to show a client a bigger picture of who you are and what you do. I specialize in portraits and love collaborating with folks to show the dynamic range of their personality and narrative.

Why a Business Needs Professional Portrait Photography

In the age of digital media, businesses are faced with the challenge of standing out and making a lasting impression. One of the most overlooked but essential aspects of creating a strong brand identity is professional portrait photography. Here are some reasons why a business needs professional portrait photography.

Establishes Trust

Professional portrait photography adds to the credibility of your business. It gives your branding a human touch and lets potential clients know that they are dealing with real people. A professional portrait shows your team members in their best light, conveying the expertise and professionalism of your business. This can help establish trust with potential clients and increase the chances of making a sale.

Helps Build Brand Identity

Professional portrait photography is an integral part of brand identity. When it comes to creating a consistent brand image across all marketing collateral, such as websites, social media, and print media, professional portraits are a necessity. When clients see the same pictures showcasing your team members, it creates a sense of familiarity and builds trust.

Increases Engagement

Professional portrait photography generates more engagement on social media platforms. It gives potential clients a sense of who your team members are, which creates a personal connection. It also helps elevate your social media presence, as professional portraits provide higher-quality and appealing visuals that can be shared and used across multiple platforms.

Enhances Overall Marketing Strategy

Professional portrait photography can also be used in other marketing materials, such as corporate brochures, presentations, or advertisements. By having professional portraits of your team, you enhance the overall marketing strategy of your business. Your team members become part of the marketing machine, displaying professionalism, knowledge, and expertise.

In conclusion, professional portrait photography is essential for businesses in creating trust, building brand identity, increasing engagement, and enhancing their marketing strategy. It is an investment worth taking, by working with an experienced photographer, you can create images that tell the story of your team and reinforce your brand identity. Investing in professional portrait photography is an investment in the future of your business.

Let’s create modern corporate branding images that focus on you as the face behind the business.